There is a mysterious phenomenon that affects business people.
We go in to business to make money. That’s naturally enough, as the sole purpose of business is to make a profit.
However, many of the greatest business people in history will tell you that there comes a point when you realize that it was not about the money after all. Money was just the bait that drew them in.
Ultimately, business is about achieving happiness.
Building a successful business is an art. It is about creating. Like a builder builds. Like a sculpture sculpts. Like a writer writes.
Any good writer will tell you that if you become a writer to get rich then you should probably seek counseling. You write because you love to write.
If you love to write, you will write. The more you write, the better you will get. The better you get, the more value your writing will have. Ultimately people will pay for that value. Money was a byproduct of writing well.
All business is the same.
Richard Branson, Henry Ford, Steve Jobs, Carlos Slim, Bill Gates; all of these business people at some point acquired more money than they could ever spend in a lifetime. However they didn’t instantly reach a point and say, “I have enough money, so I’m done.”
They continued in business for a much deeper reason. Money was just a byproduct.